Search engine optimization (SEO) is essential to the hotel's Internet marketing mix. If you do not optimize your hotel's website, you can not achieve high page ranking with search engines and can not attract the attention of high-quality traffic (travelers looking for hotel accommodation). As a hotel manager focused on achieving high occupancy, you already recognize these facts. So, the only question is whether you maintain SEO's efforts within the company, or are you outsourceing it?
There are advantages and disadvantages to having SEO in the company and outsourcing SEO. The ultimate decision will depend on the goal you want to achieve, available resources, skills, time. The points to make the decision making process easier are as follows.
In house
* The internal SEO team will be able to fully control SEO activities.
* Cost effect. You do not need to adjust marketing budget to pay external companies to do SEO activities, but you need to allocate and hire resources to do so.
* SEO is a specialized field and you need to develop and adopt new resources. Individuals who manage SEO's efforts must have a deep understanding of the industry, including the functions of search engines, factors that influence ranking, and instantly changing the content of websites using programs such as PHP and HTML. not.
* In order for your website to get the best results, individuals who are managing SEO's efforts need to have a particularly good understanding of the hospitality industry and the hotel in particular. You are a person with that knowledge!
Outsource
* Outsourcing all SEO tasks saves time and allows you to focus on other important issues that affect hotel performance.
* Some investment is necessary to hire an SEO company.
* SEO companies already have expertise. Sign up for their service and manage all of your SEO activities. By offering a superior guest experience, you can concentrate on key competencies.
* SEO companies are experts in that field, are updated with the latest trends, have deep knowledge of the Internet, search engine functions, users' online search methods. They may be able to expand your scope based on this knowledge. In addition, they can work with you and bring out your experience in the hotel industry.
As you can see, there are advantages and disadvantages to keeping the SEO inside the company and outsourcing the SEO. The third option straddles the fence. Continue several SEO activities inside the company while outsourcing the remaining ones. For example, content development can be done in-house while conducting outsourcing activities such as link construction, directory list creation and keyword research. Specifically, there are two SEO activities necessary for the hotel, and two pros and cons for maintaining both inside and outsourcing.
Content development
As a hotel owner, you remarkably appeal and remind guests. If you can convert that knowledge into interesting content into content, it is a good idea to save the content inside the company. However, if writing is not a cup of tea, or if your time is too much, you might as well outsource it.
Note: If you are developing content internally, please update the content on a regular basis in order to accuse guests scheduled for periodic information.
Keyword research
& # 39; Keyword research & # 39; Sounds simple, keeping it inside the company is very attractive. But unless you need knowledge and skills, this behavior is not recommended. Keyword investigation is essential for profitability, as appropriate keywords generate high quality revenue. Traffic to your hotel website. Most of us think in advance about what kind of keywords will attract high quality traffic. By collaborating with SEO companies, we can broaden the scope of our market to include new viewers. If you do not have the funds to sign up for the SEO company, a thorough investigation of keywords and competitors is essential.
In conclusion, SEO is a challenging and time-consuming process that needs to understand to some extent how it affects search engines, constantly changing algorithms, rankings. In order to maintain a high page ranking, everyone who manages each SEO needs to adapt without delay and adapt accordingly. Therefore, in order to judge whether internal and external options are appropriate, please keep the above pros and cons.
