The ability to successfully open up niches is one of the golden goals of any business organization. Pure originality is a beautiful idea, but most are chimera of fairy tale. Every business idea has already been taken up, but how the idea is implemented creates the original statement opportunity. Even if you sell coffee, airline, hamburgers, you can delight in the memorable environment and experience. Successful companies, like Apple, are trying to figure out what their secret recipes are. They are not the only computer companies out there, but they are the only company that produces fans. They offer nice retail experience, great products, and strong brand identity. It is a very simple recipe on paper, but it is hard to achieve than it looks.
Brett Tollman is President and CEO of Travel Corporation and has gathered some luxury hotels and travel services. It is a company similar to Apple, offering rare things. This is attention to details about the customer experience that only the best business has. Separating the 12 boutique hotels in the Red Carnation Collection is a celebration of individual feel and place.TTC obtains an existing (often excellent) building while maintaining a five star accommodation So, in a brand-specific ETOS recent travel show interview, Tollman was asked "What is your strategy to grow your brand?" He answered with a refreshing feeling. "I have not found a truly correct place and the feeling that there is an influence in that place is a place that provides a unique and special experience.
And surely they will. It is refreshing to refuse the prefabricated homogeneity associated with other successful brands despite having just a dozen Red Carnation Hotels around the world. Intuitive acquisition & # 39; It is just a part of Red Carnation's experience.
Another key factor is the glorious attention to details made in the natural sense of Elan, which reveals the fact that TTC probably can not be an industry rookie. Such styles require cultivation and experience. "Because I am a third-generation hotel owner, it's in my blood." Tallmann saw that his mother Beatrice is personally engaged in all hotel interiors and varies from location to location It was born from a revolutionary line that gives a variety of elegance - in Durban, Geneva, USA or London. In fact, Beatrice Tallman personally chooses about 2,000 Christmas gifts for red carnation hotel employees every year, to maximize the family's achievement of "make happy employees, happy people" I am raising it. True devotion to ideals. But not only my words.
In recent years, the rewards and praise achieved by the Red Carnation Collection are literally enough to fill in important documents of industry appreciation and enthusiastic review. Quoted in the press release are Architectural Digest (The Milestone Hotel is described as "the best hotel in the world"), Conde Nast Traveler, Travel and Leisure Magazine (Bushmans Kloof in Cape Town, "World's Best Hotels"), Cooking guide, New York Times. No matter where the location is, Red Carnation "is not too big a request", "The details are not too small.
It is refreshing to see how the organization fulfills its promise. In a flooded market such as the travel industry, we can truly believe the brand's holistic presence and draw attention from a lot of people. And the customer feels it. The difference can be said to be in detail.
